Curiocity is a service that brings relevant questions from online health communities to you, at a moment where you could use some support. The project was done with collaboration with Novo Nordisk.
When you go to the pharmacy to pick up a prescription, the pharmacist gives you a tailored list of the most discussed questions about the treatment you’re about to take. These questions, covering topics from side effects to lifestyle decisions, come from forums, blogs, and patient group communities. The questions are tailored based on your age, sex, and medication.
Each curiocity sheet has a web address that leads to your tailored list of questions, an opportunity to access the heart of the online discussion that is relevant to you. The curiocity website also allows you to explore other questions or type in your own.
Our leading observation was that: patients are experts in the day-to-day management of their conditions. They are the ones who know how to deal with decision making and have first-hand opinions and “tricks of the trade”. Forums, blogs, and patient groups are sources of valuable information whose potential is often overlooked.
While there is a plethora of information and conversation online about health, there is much in the way of having access to trustable and pertinent information. The waiting time at the pharmacist is an appropriate moment to subtly nudge people to engage with the various elements of their health in a useful way, which could positively influence their attitude towards holistic self care.