INTRODUCTION

INTRODUCTION


Eco Steps is a concept video, made for the video prototyping module at CIID, for a service which allows people to track their expenses as well as the impact on the environment based on their purchasing habits.


QUICK & DIRTY

QUICK & DIRTY


The process consisted of creating a low fidelity first to understand the basics of framing and transitions.


SETTING THE STAGE

SETTING THE STAGE


Also part of the process was preparing the set (more like corners) for shoots and creating artifacts to support the storyline. Some interface transitions were applied in post production using After Effects.


IT'S ABOUT STORYTELLING

IT'S ABOUT STORYTELLING


Most of the focus though, was on storytelling and creating a smooth narrative which could be followed and undertood in a very quick time.